How Harlow & Co. Cut Response Times by 94% in Six Weeks

Overview

Harlow & Co. generated strong lead volume but converted poorly. Slow manual follow-up and a disorganised CRM meant hot prospects went cold every single day.

Challenge

Every inbound enquiry across email, Instagram, and their website was handled manually, with response times averaging six hours or more. Their CRM was full of missing data, making it nearly impossible for the team to trust or act on their pipeline.

Solution

An AI chatbot was deployed on their website and Instagram to respond to leads within 60 seconds and qualify them automatically. CRM automation scored every contact and routed them into the right follow-up sequence without manual input. Outreach automation re-engaged cold prospects weekly with personalised, on-brand messages.

Impact

Response time fell from six hours to under 60 seconds. Lead conversion increased by 3x within the first four weeks. The team recovered 18 hours per week previously lost to manual follow-up and data entry.